How many cereal boxes of Extra Pépites were printed with the Coupe du Monde promo, “Les Céréales Préférées des Bleus” (Preferred cereal of the French World Cup team)? Luckily for them it’s les soldes.
N’Importe Quoi Photo of the Week: Allez les Bleus
Maybe the team would have made out better if they had eaten their Wheaties instead of Extra Pépites 🙂 I guess that sponsorship didn’t turn out to be the best marketing decision