On a gray and foggy Parisian day, these brightly colored Minis promoting Haribo’s Tagada candies definitely stand out.
But where’s the schwag? I tapped on the windows, but alas, they were not handing out candy, just trying to drive those with a sweet tooth into the nearest store for a shot of sugar.
It worked. Well, I actually managed to escape with just a photo. But the fact that these are on the shelves next to the cash registers, where you have to stare at them as you wait in line, is pure evil. And marketing genius. I know how Pavlov’s dogs felt.