Article by Secrets of Paris correspondent Tara Oakes.
If you’re curious as to what to expect, owner and creative director Victoria Nelson is on hand to explain. The idea is, essentially, a fashion show with an emphasis on the hair. Twenty-one models will parade styles linked to four different categories: “Modern Tribal”, “Happening”, “Dior Chic” and an avant-garde section entitled “Whimsy”. At the same time, guests are presented not only with keywords explaining the concepts, but also the awesome tunes which provided some of the inspiration for the creations. For those wanting a closer peek, the models will be circulating afterwards with their glorious new ‘dos.
If music, fashion and glamorous hair weren’t enough, the show will also be accompanied by a whole array of other creative endeavours. La Fabrique gallery will itself be displaying the work of 27 artists for its “Carrement Noël” exhibit and Canadian jewellery designer Jacklin Leib will be launching her work under the name Jax Jewellery. In fact, if you’ve never ventured out to Ivry this might be the perfect opportunity to do so – Victoria believes the suburb boasts around 250 artists’ studios within a two-mile radius.
All things fashionable and image-conscious in Paris can seem a little intimidating, and this talk of avant-garde and models might seem a little too much for the uninitiated. Victoria, however, is keen to stress the spirit of the evening as fun and accessible: “It’s not for the fashion industry, it’s not for the hairdressing industry, it’s for you guys, the normal people!…We have a mixture of models who are very real girls… we have some of the clients actually in the show. When you’re trying to appeal to the general public you don’t want it to be scary, it has to be real…”. Obviously she doesn’t want to give too much away, but the pre-released photos support this claim – the hair is colourful, beautiful and exciting, but doesn’t look a million miles away from what one could see every day.
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